With the advent of social media, more and more individuals are asking themselves what the value of these sites is. Not only are there several that can be accessed, it seems that more are popping up every day, making knowing what the best option for your site is and what you want to get from your page all the more difficult to identify.
But, if social media is looked at as a set of tools, each with their own purpose yet each vital to the success of a project, then, it becomes clearer that each of the social media sites can be useful in some way to some company depending on the end goal and purposes of such. For instance, those that are looking to connect with an aging but not aged market should look to Twitter. Twitter is now trending a bit older than the young adolescents that it had once targeted. Today, Twitter is used by those of an aging population—including the twenty and thirty somethings that are so important to many business markets and information circuits. For that reason, then, those that want to garner this audience should consider reaching out to them for their Twitter likes and feedback.